Asia Smart App Workshop – From Desktop to Mobile



 23rd July 2020 (Thursday)


3:00pm – 5:00pm






Free Admission


Programme Rundown (Subject to change):

3:00 – 3:05 Introduction of WTIA
3:05 – 3:25 How we help Small Merchants to use Mobile to setup their online business, sell more and do less
- Mr. Eric Ng , Founder & CEO, Boutir
3:25 – 3:45 App or Web? A guide for your decision
- Mr. Louis Li , Partner, RedSo
3:45 – 4:05 The New Normal in Mobile Age
- Ms. Yvonne Leung , CMO, Alipay Payment Service (HK) Limited
4:05 – 4:45 Panel Discussion: ‘From Desktop to Mobile’
4:45 – 5:00 Q&A Session


Speakers' Information:

Mr. Eric Ng, CEO & Founder, Boutir
Eric Ng started his career in ASTRI and Yahoo! HK as Senior Software Engineer and Search Engineer. In 2011, he decided to set up his own companies RedSo and later in 2015 Boutir. Boutir a leading social mobile commerce solutions provider and multi-channel commerce platform, launched in Hong Kong in 2015 and is currently expanding in South East Asia. With a reach of 95,000 subscribed SMBs, Boutir is currently expanding to digital marketing and set mission to help every SME to sell more and do less, and become more effective and precise in its online and social marketing strategies.


Mr. Louis Li, Partner, RedSo
Louis graduated from CUHK Computer Science. He is a partner of a local software company, with experience in cloud technology for over 8 years. He established the first local partnership with Google Cloud Platform in 2013. Starting from 2018, he has been a part-time lecturer for blockchain related courses. Sometimes he also shows up as judge in hackathons and guest in various media programmes.


Ms. Yvonne Leung, CMO of Alipay Payment Service (HK) Limited
Yvonne Leung has been the Chief Marketing Officer of Alipay Payment Services (HK) Limited (APSHK) since November 2017. APSHK is a joint venture of Ant Financial and CK Hutchison Holdings Limited. She is responsible for the branding, marketing and public relations strategy and development of the company. She is committed to promote AlipayHK in local livelihoods by integrating mobile payment into daily lives of the public, as well as bringing a new retail experience into Hong Kong.

Yvonne has extensive experience in marketing, CRM and digitalization, dedicate to integrate strategic thinking and practical business applications through creating human-centered user experience; while continually build innovative solutions to maximize business values and brand equity.

Yvonne is a Chartered Marketer and Full Member (MCIM) of Chartered Institute of Marketing (UK) since 2007. She holds a Master of Arts degree in Communication, a Master of Business Administration degree in Strategic Management, a Bachelor of Commerce degree in Finance and currently a Doctor of Business Administration (DBA) candidate in Digital Marketing. She has also completed Stanford University Customer-Focused Innovation Program and HKUST Executive Program for Leading Change.

Asia Smart App Workshop

From Desktop to Mobile